Brief

As part of a rebrand to bring all the companies of Kaap-Agri under one roof, we were tasked to animate this piece, illustrated inhouse at the ad agency King James. Slow, steady motion with lots of breathing room to process and take in the illustration were keys to this project’s success. Production started in the first few weeks of the COVID lockdowns, which was a challenge for the team to overcome with everyone working from home and having to rethink some processes and workflows.